KORNIT FASHION WEEK LONDON 2022
Kornit Digital, a worldwide market leader in sustainable, on-demand digital fashionx and textile production, is today challenging the fashion industry’s status quo during the KORNIT Fashion Week London, May 15-17, 2022. The event aims to highlight the power of digital production to transform an industry transitioning from the challenges of waste and overproduction to sustainable, efficient production.
Photo Source: Courtesy of KORNIT Digital- Manish Arora during Kornit Fashion Week, London
The Kornit Fashion Week London kicked off on Sunday, May 15th UK with an opening show featuring designs by world renowned designer, Manish Arora, producing on demand and sustainably with Kornit technology, supplemented by a virtual reality presentation that illuminates his creative process for attendees before connecting it to the physical realization of those inspirations.
Arora’s vibrant and colorful collection was entirely printed with Kornit’s technology – the complete range of fabrics printed on the Presto. Materials included satin fabrics in a range of thickness and compositions, tulle, mesh, organza with a metallic look, as well as unique glitter fabrics which were used for allover and engineered printing.
Photo Source: Courtesy of KORNIT Digital- Manish Arora during Kornit Fashion Week, London
“Attendees who experience Manish Arora’s virtual reality presentation drawing a direct route from his imagination to runway collection at our opening night gala will understand how we’re transforming what fashionX can and will be,” said Ronen Samuel, Chief Executive Officer at Kornit Digital.
DIGITAL ON DEMAND “Kornit is enabling the connection between the virtual world and brilliant, finishedapparel, unleashing creativity in new and fascinating ways. This program offers a glimpse into a completely new experience, from the moment of inspiration to the moment a cherished garment arrives, satisfying and invigorating every creator, brand, producer, and consumer throughout the fashion value chain.”
Samuel continued, “According to a new report by McKinsey & Co., the new face of this industry is digital and on-demand – with investments in technology expected to double by 2030. Kornit embraces this potential with our leadership – from inspiration to the consumer’s door, powered by technology. We’re excited to explore these trends at Kornit Fashion Week, demonstrating the brilliance, diversity, and values of visionaries leading this transformation.”
OVERPRODUCTION The runway shows incorporated 12 designer collections created in days using Kornit’s on-demand production – each challenging the limits of creativity, color, and imagination. Attendees will explore the new ways Kornit is driving sustainability and efficiency in a fashionX industry eager to overcome challenges of overproduction (30 percent) and water waste (95 percent).
ALON LIVNE Amongst the designers was talent Alon Livne who won first place in the Israeli version of the reality show Project Runway in 2009. He became a household name in every home in Israel overnight and is known for dressing supermodel Naomi Campbell, Beyonce, Lady Gaga, the Kardashian family, Ariana Grande, and more. His collection is 100% printed by Kornit using the Presto. A variety of fabrics were used in creating his spectacular collection, printed in vivid colorful gradients.
Photo Source: Courtesy of KORNIT Digital- Alon Livgne during Kornit Fashion Week, London
ARTSI IFRACH Another designer brought on stage was designer Artsi Ifrach, founder of Maison ARTC, a more niche creative house bringing culture, art, one-of-a-kind pieces. In his collection, the designer combined items that he found in the markets of Marrakech. Ifrah reused them and turned them into fashionable works of art which combined prints by Kornit’s Presto – printed fabrics into an entire collection of "new meets old," printing on vintage table maps, transparent organza silk, wool, etc.
Photo Source: Courtesy of KORNIT Digital- Maison ARTC during Kornit Fashion Week, London
The collections at Kornit Fashion Week London could not have been created without Kornit’s digital production technology – accelerating creativity, designs, samples, and unleashing the potential for unprecedented design freedom under short lead times.
Keynote Sessions
According to McKinsey, three-quarters of fashion companies surveyed see shipping disruptions as the greatest threat to flexibility and speed. Seventy-one per cent say they are looking to increase nearshoring by 2025 —bringing manufacturing sites closer to their consumer market — and 24 per cent are planning to reshore manufacturing to the same country of operation as the brand.
The rich keynote and panel discussions explore exactly these critical industry issues such as the shift towards nearshore production, developing responsive, conscientious operations balancing responsibility and profitability, and achieving agility to meet changing customer demands.
The line-up of keynote speaker sessions include:
• Ex-Chief Supply Chain Officer at PVH, Bill McRaith, “Are You and Your Partners Agile and Ready to Meet Changing Consumer Demands in a Sustainable Way?” This keynote analyzes evolving challenges of supply chain economics, managing inventory, curbing overproduction, and the value of bringing production back home.
• Commercial ESG & Sustainability Director at ASOS, Simon Platts, “The True Cost of Traditional Fashion Practice – and Our Alternative.” This session analyzes the true cost of traditional fashion practices and explores the demand-and-supply production models that can rapidly respond to consumer needs while boosting speed-to-market and reducing risk.
• Designer and Social Entrepreneur, Patrick Grant, “Are You Comfortable in Your Clothes?” In this session, Patrick will share his views on how the industry got to where it is today – and where it needs to go in the future.
• Media and Technology Entrepreneur, Bobby Simms, “The Business of Fashion in the Era of Web3.” This session focuses on how NFTs, the Metaverse, and Crypto are changing the fabric of fashion.
“In the fashion world, success demands a great deal of agility – developing a global production structure and manufacturing footprint that strikes the right balance between cost and an ability to respond quickly to ever-changing consumer demands is critical,” said Bill McRaith, Ex-Chief Supply Chain Officer at PVH, a company with an acclaimed house of brands including Tommy Hilfiger and Calvin Klein. “Many of
the rules that made the fashion industry successful over the last 30 years just don’t apply anymore. Companies must take a fresh look at their internal processes, value chains, inventory models, and the appropriate balance between producing product offshore and onshore. We’ll learn how to thrive during this transformation at Kornit Fashion Week London.”
“Kornit is flipping the script to supply by demand rather than produce for inventory,” concludes Samuel. “We’re confident that fashion will change forever with a digitalfirst mindset, liberating brands and fashion producers from the waste quagmire, clearing a path to generations of boundless self-expression, unlimited creativity, and sustainable consumption. Those joining us in London will see and understand that complete new creation journey, fully realized by Kornit and our partners in fashion and tech innovation.”
ABOUT KORNIT DIGITAL Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, ondemand, digital fashionx and textile production technologies. The Company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfillment. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.